light the night
charleston dirty birds
CATEGORIES
Paid Social
Email Marketing
Lead Generation
Conversions
THE PROBLEM
The Charleston Dirty Birds debuted a Holiday Winter fest for the first time ever. They needed help driving at least 30,000 people through the gates during a 5-week period.
THE SOLUTION
Everything Clicks implemented a paid media strategy and an email marketing plan that ensured constant communication with the Charleston, West Virginia audience.
THE RESULTS
4.1 Mm
TOTAL IMPRESSIONS
410K
ACCOUNTS REACHED
7.5x
RETURN ON AD SPEND
3.2K
WEBSITE CONVERSIONS
120K
TOTAL ATTENDANCE